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Our web design choices can make or break your site’s success. Let’s take a look at some of the most common web design mistakes according to UX/UI experts.
1. Unsuitable color schemes
Colors can create emotions, reactions, and influence how we perceive design elements.
Here are a few examples of how users perceive colors:
Red: excitement, strength, love, and energy
Orange: confidence, success, bravery, and sociability
Yellow: creativity, happiness, warmth, and cheer
Green: nature, healing, freshness, and quality
Blue: trust, peace, loyalty, and competence
Black: formality, dramatic, sophistication, and security
White: clean, simplicity, innocence, and honesty
Choosing the right colors to represent your site is essential if you want to make an excellent first impression.
2. Choosing the right font
Going with a font that doesn’t align with your site’s theme can create confusion among your users.
For example, if your site is about crypto currency, using a cursive or a bubble font doesn’t match your message’s intent. In this case, you’re better off going with a san serif font since it’s commonly perceived as more formal.
3. Cluttering your site with content
Going with a font that doesn’t align with your site’s theme can create confusion among your users.
For example, if your site is about crypto currency, using a cursive or a bubble font doesn’t match your message’s intent. In this case, you’re better off going with a san serif font since it’s commonly perceived as more formal.
4. A lack of clear call to action
It’s not necessary to get creative with call to action wording. Keep your call to action simple and succinct. Tell users exactly what to do!
Strong website CTAs include:
Add to Cart
Get Started
Contact Us Today
Yes, Sign Me Up
Buy Now
5. No analytics to measure performance
Think of your website as an investment. One of the most important things you can do to protect this investment is to analyze progress and measure success. A huge benefit of online marketing is the ability to easily test, track, and adjust.
You can test and track with a metrics tool–the most widely used is Google Analytics.
Questions for success
Before building a new website (or undergoing a redesign), ask yourself a few fundamental questions:
What are the goals of the website?
Who are the target customers or clients?
How will I drive traffic to the website?
Who is going to update the website, and how often?
How much will website maintenance or updates cost?
Are you guilty of any website design mistakes?
Don’t be shy – tell us in the comments below!
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Taylor The Creator ATL is a creative agency specializing in web design, marketing materials, and virtual assistance. We can help you excel with your positioning, point of view, and presentation to make an impact on the right people from awareness to conversion to retention. It’s the perfect mix of creating a beautiful website with purpose so that you can make a profit.
Book a free consultation to learn more.
About Taylor Smith
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