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It's too common nowadays for people to think that social media is a professional means of business communications. TikTok and other social platforms are great for doing just that - growing your social following. If your business has no website - where are you feeding for followers on a consistent reliable basis?
The world would probably end if all social platforms went down for a day. Kidding, but some "business" would end. Solely because their "following" was not was not organized especially in a way that convert to leads in the event their platforms were no longer available. In best cases, as long as the internet is working so will your website.
A business’s online presence, regardless of industry, can have a massive impact on its success. Having a strong online presence, particularly a website, can be make or break for generating more revenue. Yes, the quality of your website impacts results, but the purpose of this article to stress the importance of making sure you have a website.
I've helped numerous companies of varying sizes create their digital presences. In some cases, organizations are hesitant to get online because they feel they are not tech-savvy enough and don't understand how to manage a website. Other times, companies are concerned about the price. Abandon all of these theories. I'm here to tell you it's much easier today than it was 10 years ago to have a strong digital presence.
Buckle Up Here's the Good Part
Credibility
In the age of AI and scammers you really cant be too careful. Also, chances are there are several providers offering a similar service to yours. What makes your business credible and stand out in the saturated internet sea? One way you can stand out is by having a website that looks good and clearly communicates quality information to your consumers. Having a website is an opportunity to make a great first impression and give people comfort that you’re a REAL business.
Brand
Showcasing your brand to your prospective customers is one of the most important things that you can do. By clearly establishing who you are, what you represent and what makes you different, you increase the chances of your customers buying from you. This is also something that can set you apart from your competitors. Don't make your customers hunt through social handles to find quality and reliable information on your business.
Leads
Probably one of the strongest reasons to have a website for your business is to increase your chances of getting leads. Let's be honest, your passion needs fuel Even though websites have a cost, when used correctly, done beautifully, they have a positive ROI.
Organic Traffic
Once you're online and have an SEO-optimized website, you have a chance of showing up in Google search results. This means that when people are searching for a product or service, there is a chance your website will show up in the results. Double tap if you found me on Google. 😘
This gives you the opportunity to drastically increase your customer base - globally!
Updates And Announcements
Since your website is on 24/7, it's easy to post updates and announcements to your customers. It's a way to keep them up to date on everything that you're doing. When something is particularly relevant to them, it increases the chance of you being able to point them to additional services. Thus, coming back to you and your website.
Digital Marketing
If you plan on seriously leveraging digital marketing to increase your leads and grow your business, you'll likely want to drive traffic to a website or landing page. To do this effectively, leverage historic traffic that has been going to your website so you can target the most qualified customers and get the best ROI on your ad spend. This is AFTER you have a dope website that reflects what you offer. It is best to get your website running early even if you’re not planning on selling anything or running ads at the moment.
If you're serious about your business and connecting with a larger audience your website matters. Websites have been and are becoming more essential to business today. I strongly recommend creating one if you haven’t done so already. You can improve it over time, but the key is to start.
Stay tuned for more digital success tips!
Are you ready to get started on your business website?
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Taylor The Creator ATL is a creative agency specializing in web design, marketing materials, and virtual assistance. We can help you excel with your positioning, point of view, and presentation to make an impact on the right people from awareness to conversion to retention. It’s the perfect mix of creating a beautiful website with purpose so that you can make a profit.
Book a free consultation to learn more.
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